The right words can take your business to the next level
Express what makes you special in a powerful way.
Feel confident when you TALK ABOUT YOUR BUSINESS.
Attract more ideal clients and convert more PROPOSALS.
Do more of the work you love doing, with people you enjoy.
CHARGE A PREMIUM BECAUSE YOU CAN SELL the value yOU CREATE.
Enjoy greater recognition and respect.
I work with smart coaches & consultants at the top of their game who understand how important their words are
Andy Mitchell
Belinda Thomas
Jane Sheffield
Ian Cartwright
Angus Jenkins
Kristin Murray
Christopher Miller
Michael Philpott
You’re amazing at what you do
You’ve been in business a few years. You’ve a bunch of loyal clients. You enjoy your work. You’re earning a decent whack. Life as a solo pro is pretty sweet.
But it’s still harder than you’d like. Some months you’re rushed off your feet, other months are too quiet. Most of your work comes through referrals, and sometimes you wonder what would happen if those referrals stopped.
Or perhaps you know how important it is to be visible, but you find marketing hard. Maybe you haven’t nailed your messaging. Maybe you’re just not sure how or where to show up. Maybe it all feels a bit awkward and weird.
Lacking marketing confidence can really hold you back
Not getting enough new business enquiries?
Tired of getting ghosted when you send proposals?
Anxious about making enough revenue every month?
Feeling a bit overwhelmed by marketing?
Feel like you don’t know how to talk about what you do?
Seeing competitors killing it and feeling left behind?
You’re not alone and it’s not your fault if you’re struggling to get your head round marketing
You started your business because you’re brilliant at what you do. You make people’s lives better and you’re motivated by that, as much as you’re motivated by money … probably more. As a result, you didn’t give that much thought to marketing before you started your business.
Now you’re not sure where to start. Maybe you even resent marketing a bit because you could be helping your clients instead. That’s understandable. You’re not a marketing expert and nobody enjoys being out of their depth.
But here’s the thing. Marketing is the entry fee for owning a business. You have to sell your services before you can help people out. So, if you want to have impact, you have to get good at marketing yourself.
“Everybody needs a Lizzie. I love our content coaching conversations. Rich, insightful and rewarding. Lizzie keeps me accountable because I’m terrified of her looking at me in that way she has. She’s helped me build my content muscle and be more strategic.”
Andy Mitchell, Growth strategy and marketing positioning consultant
Start with the marketing fundamentals that give you the biggest bang for your buck
The most important part of your marketing is the way you talk about your services to the world. You need to be able to show people why they need you. Your ideal clients must understand how you can help them and believe you’re the right coach or consultant for them. If you don’t get your words right, your marketing won’t work.
Services for solo coaches & consultants
Become a visible expert in your field
Convert more sales with your site
You’re exceptional at what you do, but when it comes to attracting new clients, you’re stuck. Make content marketing work for you and attract clients who dig your vibe, love your work, and pay you well
Stand out from your competition
You’re struggling to attract attention and make sales. You’re not sure what makes you special and feel you’re missing that edge. You know you’re great at what you do, but you don’t know how to sell that to the world.
You don’t feel like your website reflects who you are, visits don’t turn into sales, and you’re tired of being ghosted after proposals. Make your site your best salesperson and feel proud when people check it out.
Showcase your best work
Case studies tell the story of your best projects in the words of your delighted clients. Combine proof you deliver great work, with learnings from a project, and insights into your process. Case studies close the deal.
“My website is a really accurate reflection of me and what I do. People say my site’s really clear and easy to read. And I find if people have read my website before they talk to me, they know exactly what to expect in terms of my process, and my fees. I’m booked out six months in advance, all chunky coaching engagements with good businesses, and my revenue is up too. I’m making significantly more each month than I was the year before.”
Ian Cartwright, Sales Coach & Author
Writing services for coaches & consultants
LinkedIn ghost writing
Hire me to write your LinkedIn content.
Website copy
Make your website your number one salesperson.
Blogs & resources
You can have as much positive impact with your marketing, as you do with your work
The moment that changed the marketing game for me was when I realised the best way to sell my services is to help people out.
Imagine if your marketing was a joyful part of your practice. You enjoy creating content because you know you’re giving back. People tell you how much they value what you say. You’re invited to speak on podcasts and at events. And there’s a constant flow of quality leads in your DMs.
That’s not a pipe dream. That’s my reality. And it’s the reality of every solo pro coach and consultant who nails their messaging and makes content work for them. I can help you get there too.
Level up the way you talk about your business
Knowing what to say makes you more magnetic, so let’s make your messaging kick arse.