Yes. You pay for my flights, transport and accommodation. I don’t drive, so if you’re located miles off the public transport network, I’ll need a ride to your HQ.

Absolutely. Delighted to. It’s great meeting people in real life, but these days if we don’t have to fly, best not. I love doing workshops online, and I’m good at keeping the energy high, and making workshops interactive so people don’t zone out.

FYI, I use Zoom as my video platform.

Nope. You don’t own your people’s LinkedIn feeds. They can say what they like, but if they behave like an arse, it will blow back on your brand.

Some businesses struggle with the idea of encouraging their team to use LinkedIn because they’re not in control. And I get it. It feels risky.

However. the business benefits of having your team active on LinkedIn far outweigh the risks. And you can mitigate those risks by creating clear social media guidelines.

Make sure your team know what content is encouraged, and what will not be tolerated. And don’t circulate a social media policy and think you’re done. Provide social media training and make this an integral part of your onboarding process

You can also influence what your team post on LinkedIn by creating a company culture that encourages, recognises, and rewards people who post great content.

Yes, you do. Every business needs social media guidelines for their team. This is particularly important for LinkedIn where your team’s profiles are directly connected to your company page.

Tell your team what content you encourage, and what won’t be tolerated. You can’t dictate what people post on social media, but you can define what behaviour you expect from your team on social media and ask people to agree to those guidelines.

It is reasonable for those guidelines to cover:

• Disclosing commercial relationships.

• Client confidentiality.

• Your intellectual property.

• Illegal behaviour such as hate speech, bullying, or harassment.

• Compliance requirements, if relevant to your industry.

It isn’t reasonable for your social media guidelines to infringe on people’s right to free speech. You may not like it when your team discuss politics online, but you can’t ask them not to do so.

You can educate people on the implications of taking a controversial stance. Whenever your team take a strong stand on a polarising topic, they’ll put some people off and they may get push back. This isn’t a bad thing. It’s powerful to be clear on what you stand for and nobody should strive to be universally liked. But it’s important people go into these situations with their eyes open.

A word of warning on social media guidelines. Keep them short, positive and uplifting. If they’re long and full of don’ts, you’ll scare your team and put them off posting online.

Hell, yes you can. With their permission of course. And definitely do, because sharing your team’s posts on your page creates a positive content culture, where people’s content efforts are recognised.

Here’s a few ways to repurpose your team’s LinkedIn posts.

• Expand on a successful LinkedIn post and turn it into a blog or an e-newsletter.

• Encourage them to write a series of LinkedIn posts exploring the different angles of a single topic and put them together to make a blog or an e-book.

• Link to your team’s top performing LinkedIn posts of the week / month in your e-newsletter.

• Use a LinkedIn post as a video script and record a short video.

• Keep a note of your team’s LinkedIn greatest hits and remix / reuse them down the line.

And keep a close eye on the comments on your team’s content because they’re full of content ideas. Any questions people ask or problems they share, that’s content gold right there.