Case studies share your best projects in the words of your delighted clients.
They’re powerful because they combine proof you deliver results with insights into your process, all wrapped up in a fun story that's easy to read.
They’re also great at closing the deal because they inspire trust that you really know your shit.
Case studies
for coaches
and consultants.
GET SOME QUALITY CASE STUDY ACTION.
One thing business owners want to know more than almost anything else, is how other business owners like them solve problems.
Not only do case studies show you’ve got a track record of success. They also show how you deliver results.
Help potential clients to imagine themselves working with you. They’ll be picking up the phone and yelling ‘take my money already’.
Case studies are a triple banger for closing deals.
Share learnings
Prove you deliver the goods
Share your process
kick arse for business development
“Lizzie developed case studies for my business and I'm incredibly pleased with the finished product. She asked me exactly the right questions in order to nail the brief and then engaged directly with our clients to complete interviews.”
— Sarah Barrer, CEO & founder, THE FUNDRAISING AGENCY
“I'm incredibly pleased.”
Sure, you could present your project as a dry problem, solution, results case study, with a few success stats. But why would you do that to your poor potential clients, when you could serve up a juicy story they actually want to read instead?
Good case studies are entertaining stories.
Case studies are the Swiss Army Knife in your marketing toolkit because they’re good for everything.
They help you win new clients, improve your services, keep your best clients loyal and they're great marketing content as well.
DON'T BORE THE TITS OFF POTENTIAL CLIENTS
The two principles
of effective case studies
01
02
BEFORE WE TALK PROCESS ...
Hire me as your case study whisperer
it's time to WOW PEOPLE WITH YOUR SAUCY PROJECTS
We agree who your case study is for, and who you’ll feature. We’ll also discuss your angle. How can we use this story to add value to your clients?
You approach your clients, ask their permission to write a case study about their project, and intro them to me. I’ve an email template to make this easy.
Once I’ve got the gold, I write the first cut of your case study and make edits if required.
How the case study process rolls
Brief & introductions
Interviews
& write case study
STEP one
STEP two
Once you’re happy with your case study, I send it to your client for their review and approval and I'll make any final edits they request.
Finally, I supply you with the finished text for you to publish on your website, and use on social media.
Sign off & publish
STEP Three
LET'S BREAK it DOWN
“Lizzie wrote a suite of case studies for me about my sales coaching projects. They’re a great tool for new business development. Recently a case study she wrote helped me secure new work with a recruitment consultancy – three workshops, each for 20 sales staff, in Auckland, Christchurch and Brisbane.”
— IAN CARTWRIGHT, SALES COACH
“Talk about ROI.”
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