About
Hi, I'm Lizzie —
content coach and website wordsmith for ambitious solo pros.
Ready to level up your content and your website to attract clients who dig your vibe, love your work, and pay you what you’re worth?
This isn't about me. It's about you. Your business is doing fine but you want more. Maybe you don’t enjoy all your clients quite as much as you'd like. You’d love to be able to pick and choose projects that give you joy. And a bit more money probably wouldn’t go amiss.
Chances are, most of your work still comes through word of mouth. That means you're awesome. But as a result, your revenue can be patchy, you’re not sure how to attract more attention, and marketing feels like a bit of chore. You know you need some help to level up.
First, congratulations on your breakthrough. I spent years telling myself I had to do everything by myself and boy did it hold me back.
Second, it’s normal to struggle with marketing. You went out on your own because you’re brilliant at what you do, not because you wanted to get into marketing. Marketing is an essential part of growing your biz, but it isn’t easy if you haven’t been taught what works.
What would it feel like to be able to create great content that resonates with your dream clients and brings you in great work? How would you like to have a website that feels so you, you’re excited to send people there?
I can help you stand out for all the right reasons with a content game and a website that makes you a magnetic force.
I started my own business at the beginning of COVID. It was a bit hairy, not gonna lie.
But in year two I hit six figures without a single cold call. This wasn’t because I was a uber entrepreneur … I’d never run a business before. My success was and continues to be because I know how to create content that attracts the right people and grows trust.
I also have an 80%+ close rate on proposals because this website gives people all the info they need to choose me. By the time solo pros email me, they’ve already decided we’re going to work together. You can have a website that does this too.
Solo pros are my main squeeze
I’m a sucker for smart people who are brilliant at what they do. And I get solo pros’ marketing struggles. I know how hard it is to explain your services, master your marketing, and push through the fear that comes with being visible. I’ve battled all those things myself. So when you work with me you get a content strategist, kick-arse writer, coach, and cheerleader all rolled into one.
WORK WITH ME TO BECOME MORE MAGNETIC
Know what makes you especially valuable. Operate from a position of authentic strength.
Attract more enquiries from the right people, and repel folks who aren't your jam.
Have more influence in your field and confidently charge a premium fee.
philosophy
I’m here to help you show up as a whole human.
Real, raw, unapologetic you.
You should know
That I'm an absolute menace who lives to put corporate wank to the sword. Do not work with me if you want safe, professional, bland bollocks like everyone else. Hit me up if you're ready to go full human and stand out from the crowd of solo pros too scared to be real.
I'm ALL ABOUT
High
StrAIGHT
strong
STANDING
feelings
energy
talk
language
out
we are all blue cheese
We are all only for that group of sophisticated and maybe slightly odd group of humans who dig our funky stank.
That's WHAT SHE SAID:
“Amber is a creative genius and she totally
represents
my brand!”
rocked my world!”
— shanna, food stylist
so LEAN INTO YOUR
OWN wild MAGIC
Tired of being just another coach or consultant?
I know what that feels like. When I started out, I was always looking around at my competition. But once I began to work out what made me special and lean into it, my business started to take off. Carve your own path. Own your own voice. You're inimitable. Now it's time to get real.
This November, make your business and how you show up a truer reflection of you. Explore your point of difference. Then infuse that secret sauce into a standout signature offer, your voice, and your content. Course launches October 1. Sign up to the waitlist for an exclusive 20% discount code.
Become Inimitable
NEW COURSE
Become
Inimitable
COMING NOVEMBER 2025
