Who I write for
consultants
Fill your inbox with inquiries from your ideal clients by making your website your best salesperson. Kick cold calling to the kerb with content that sells for you.
coaches
Use content marketing to attract clients who dig your vibe, love your work, and pay you what you’re worth. The right words close deals, so let’s make your words kick arse.
freelancers
When you’re a solopreneur you’ve got to be everything, and it’s hard. Hate selling? Baffled by marketing? I got you. I made it to six figures in revenue in under two years, and you can too.
How I can help you …
Case studies
Close deals with juicy case studies that prove you walk the talk.
Web copy
Attract enquiries from your ideal clients with a more magnetic website.
Blog posts
Get your content marketing cranking with great blog posts and resources.
My story
Less than two years ago I was made redundant.
Want to know something?
It was the best thing that ever happened to me. The end of 23 years pouring my energy into other people’s dreams.
Before I got fired (let’s call it what it was) I was stressed and miserable. My family were paying the price. My friends could see how unhappy I was. But I was too afraid to make a change. Then the thing we’re all supposed to fear happened. And more than anything else, I felt enormous relief.
I’d been too weak to make the call.
But I was pushed, and instead of free falling, I was free.
Then a wonderful thing happened. A colleague came to me and asked me to start a business with her. In the end, that’s not the route I took. But her faith in me was the spark that lit my faith in myself.
I realised I didn’t have to take another job. I could build my own dream.
After writing website content for businesses for 14 years and working in business development for creative agencies for 20 + years I knew a thing or two about getting attention and making sales. So I decided to specialise in what I knew, growing business for consultancies using website content and content marketing.
I started my own copywriting consultancy right at the beginning of the Covid-19 global pandemic. It was a bit hairy. Not gonna lie. But it’s going really well. In year two I hit six figures. I’ve an 88% close rate on proposals. And I never do cold calls.
This isn’t because I’m a uber entrepreneur … I’ve never run my own business before. My success is because I know how to create content that attracts the right people and grows trust. And I can help you create a website that does this too.
My journey
I’ve been documenting the growth of my own business, and the things I’ve learned along the way.
YEAR ONE, CONSULTANT LIFE
I’m a year into freelance life, helping consultants pimp their websites to be bad ass new business machines and create content that’s their best salesperson. I promised to share what I learn as I go. Partly as a resource, partly as a record.
year two, consultant life
When I started my business in March 2020, I promised to share the story, warts, wonders and all. It’s mainly a record for me, but other consultants have been kind enough to say they find this transparency handy too. Here’s what worked and what didn’t in year two of consultant life.
MARKETING FOR NEW CONSULTANTS
To all the newly fledged consultants and coaches out there. Welcome to the best thing you ever did. You may not have chosen the time or the manner of your leap into being a solopreneur. Sometimes things happen beyond our control. But it’s what you do afterwards that matters.
Get in touch and tell me about your copy needs
Consultants, coaches and freelancers hire me to improve their websites and content marketing. I’d love to help you too.