Blogs and resources for your content marketing
If you can’t get enough cold calling no need to read on. But if you prefer an inbox full of enquiries from your ideal clients, you’re going to love what content marketing can do for you.
What is content marketing?
Content marketing’s based on the principle that the most effective way to promote your business is to add value to your clients. And a great way to add value is to create and share content that teaches people to do what you do for free.
You might think people won’t need you if you share your knowledge and processes for free. But there’s a vast difference between knowing how to do something and doing it. So, in fact, giving everything you know away increases the likelihood someone will work with you because it shows you know your stuff, and you’re a good sort who gives great advice.
“Lizzie really understands content strategy and helps us bring it to life. She understands our brief, gets what we're trying to say, elevates it with other ideas, and distills that into great copy. I always really feel that she gets content and gets us.”
Diana Mendez, Brand & Marketing Manager, Destination Queenstown
How blogs can help your business grow
You blog to serve your clients. You blog to show you know your stuff. You blog to build trust and rapport. You blog to grow your organic reach. But the bottom line is that you blog because it grows your business.
Here’s a few piping hot 2020 blog stats for you.
B2B marketers who blog get 67% more leads than those who don’t.
Businesses who blog get 97% more links to their websites.
Websites with a blog have 434% more indexed pages.
We all want some of that jam, right?
The other beauty of blogging is you can use your posts to drive your content marketing. A good juicy blog post can be sliced up into at least a week of social posts and an e-newsletter.
But what if you haven’t got time? Or you’re just not that into writing? Well that’s where I come in.
I can write your blogs, articles and resources for you.
Your blog project process
1.Brief
We agree who your blog post’s for, why they’d want to read it, and what you want them to do once they’re done.
3. Interviews
Our goal’s always to add new value to a topic, so I talk to your subject matter experts to get their fresh take.
2.Research
I research expert opinion and identify opportunities to improve on existing content on your topic.
4. Write & edit
Time to write the first cut of your blog post, along with meta data. Then I’ll make any edits, if required.
how long will your blogs be?
I specialise in longer articles of 1,000 + words because long-form content gives you space to tell better stories, add more value and showcase your smarts plus it gets better reach and engagment.
“Asking Lizzie to write our crowdfunding resources was a no-brainer. She delivers complex ideas in an approachable, engaging manner. The return on investment has been significant. “
Simone Reynolds, Boosted crowdfunding consultant
Your content investment
blog posts
Your blog post package includes:
A briefing meeting.
Interview with you / your subject matter expert.
Research.
Writing and editing your article.
Blog posts start at $750 + GST for 1,000-1,500 words.
If you’d like a quote for a longer piece of content get in touch.
content strategy
Your content strategy package includes
Content workshop
Interviewing 5 x clients.
Researching brands you admire.
Setting goals
Your content strategy with key messages, content pillars, 6 months of content ideas, a draft content calendar for the first month and content tips to get you cranking.
Content strategies start at $3,600 + GST.
Content examples
Storytelling in learning for Chameleon Creator
Crowdfunding resources for Boosted
Supply chain tracing for Zealandia Honey
Articles for photography coach Marsaili Mainz
Accessible adventures for Destination Queenstown
Meet the interns for Bridgewest Ventures
Home of Adventure articles for Destination Queesntown
An interview with Yvonne Todd for the Arts Foundation
North Canterbury road trip article for Latitude Magazine