Case studies
Copywriting portfolio
Di Murphy course content
Creating course content with high performance sales coach Di Murphy. The Sales Suitcase shares her consultative sales ethos, showing salespeople how to take their clients on a journey that builds trust and grows sales.
John Rhind Funeral Directors
A joy to work with the compassionate team at John Rhind to create web content honouring their traditions of dignity, respect, and service.
Official Tracks storytelling
One evening in March 2020, Tuki Huck’s wife told him about marathons cancelled by Covid. Nec minute he’s starting a new global sports movement.
Nelson Irrigation web copy
Loved helping this committed crew of irrigation specialists tell their story and write up some of their favourite projects as case studies.
Elliotts Funeral Services
Funeral directors are quiet heroes. A true privilege to help Lyn and Neil Gedge support people to plan a meaningful funeral for their loved one.
Numerik case studies
Customer case studies for Numerik, a revolutionary sales tool for businesses with large inventories, regular customers, and reps on the road. An absolute sales gamechanger. Customers can’t sing its praises enough.
Amy Scott sales page
Amy Scott has helped over 24,000 people communicate better. Now she’s released her first digital course. And ya gal wrote the sales page.
Accessible Queenstown
Working with Destination Queenstown to create resources to help folks with accessibility needs plan their trip to the home of inclusive adventure.
Lone Star franchise web copy
Lone Star’s a home grown hospo legend. As they expand, they’re always looking for smart folk with a fire for hospo to open their own Lone Star.
Baby Basics web copy
Andrea Solzer’s superpower is helping new parents become more confident with their baby. Loved working on this website for this wonderful consultant.
Michael Philpott course content
Speaking coach Michael Philpott, has created the Ultimate Guide to Speaking to help you plan, practice, and deliver a phenomenal talk. I had the pleasure of helping Michael get all his wisdom out of his head for you lucky lot.
Chameleon Creator blog post
Chameleon Creator helps businesses create beautiful learning. Tickled to collaborate with them on a piece about storytelling in learning design.
Zealandia Honey blog
Zealandia pour heart and smarts into making the honey industry more diverse and resilient. Their new traceability initiative is one initiative.
Kendons community web copy
Kendons business advisors give pro-bono financial advice to community organisations. Here’s why supporting their community matters to them.
Abley web copy
A transport and location intelligence consultancy specialising in safe, sustainable travel and helping organisations operate more efficiently.
Resonate case study
Richie Connell from creative agency Thrival and Simon Waterhouse from Resonate unpack the good gear in this case study on case studies.
Marsaili Mainz web copy
Marsaili teaches e-commerce marketers, real estate agents and architects how to take stunning photography that grows their sales.
Barrer & Co case studies
There's nothing I like more than a good collab with awesome women, and this project overdelivers on all fronts. Case studies for Barrer & Co.
Larence Shustak labels
Editing curator Peter Vangioni’s meticulously researched and written exhibition labels. A fascinating insight into this art provocateur.
H & Co web copy
Meet H, a graphic designer who helps organisations with heart stand out. If you’re a good sort and your marketing material needs a lift, talk to H.
Queenstown CVB web copy
Attracting NZ businesses to host events in the home of adventure. Web copy and inspiration from local event experts for showstopping business events.
Saskia Clements sales pages
Saskia needed support to create copy for her new group coaching program and wanted to learn how to craft high converting landing pages.
Okko website copy
Okko make premium lens filters for photographers on big, beautiful adventures. Classy products with beaut branding by the clever folks at Strategy.
Theresa Gattung website copy
Website copy for entrepreneur, speaker, author and philanthropist Theresa Gattung. A collab with Brown Bread and McCarthy Design.
Queenstown weddings web copy
Queenstown is New Zealand’s ultimate wedding destination. Experience the four season wedding destination for yourself.
Nothing New brand story
Your little black book of op shops, vintage stores, and second-hand boutiques in Aotearoa. Download the free app and find goodies near you.
Kiwi Kids Abroad growth strategy
Kiwi Kids Aboard keeps expat Kiwi families connected to Aotearoa. Another fun collab with Brown Bread and McCarthy.
Adventure Festival articles
Series of articles written for Queenstown's Mountain Scene newspaper.
Crowdfunding guides
A series of crowdfunding how to guides to help artists learn how to crowdfund for their art projects.
Interview with Yvonne Todd
In 2019 I interviewed Laureate Yvonne Todd, about her journey as a photographer.
Arts Foundation web copy
In 2019 I was part of the team who reimagined the Arts Foundation's website. Copywriting, content creation, and content strategy.
Christchurch Art Gallery brochure
Christchurch Art Gallery is a catalyst for ambitious creativity in Christchurch. This brochure for the Gallery’s Foundation encourages support.
Article for Latitude Magazine
Part of a content marketing campaign promoting North Canterbury Wine Region and the 2019 North Canterbury Wine & Food Festival.
Need words wrangled?
I’m based in Christchurch, New Zealand, but also work with businesses in Australia and the US.