You know the importance of building your personal brand, but can’t find time to craft thoughtful, intelligent content for LinkedIn.
I offer LinkedIn ghost writing services to a small, select group of coaches and consultants.
For time poor coaches and consultants.
BECOME A VISIBLE EXPERT with my help.
Share entertaining content that solves your ideal clients’ problems to generate more business enquiries and convert more proposals into $$$.
Become more visible as an expert in your field. Be invited to join projects, collaborate on cool shit, and share your expertise with the world.
Grow a following of people who need your services, love your content, and can’t wait to spread the word about your sensational smarts.
What can posting on LinkedIn do for you?
Grow your business
Attract opportunity
Build community
You’re aLREADY A high-performing coach or consultant
WHATEVER YOUR LINKEDIN GOALS, i CAN HELP YOU FIND YOUR CONTENT GROOVE.
“Lizzie worked with me crafting content for my personal branding journey and it's the first time anyone has been able to hit the nail on the head in terms of my voice and identify what makes me tick. She is brilliant at crafting messages and super clear on what the call to action is. I hope we can work together on many more projects in the future.”
— Ulrika Brunner, CEO, Inspire Group Asia
“Lizzie is one of a kind.”
Not only can you connect directly with your ideal clients, but you can share content that makes you stand out as an expert in your field. And because less than 2% of LinkedIn users publish content on the regular, it’s easier to stand out on LinkedIn than on any other social media channel.
LinkedIn is where it’s at when it comes to growing business.
I've worked with incredible people I wouldn't have met otherwise and made hundred of thousands of dollars through LinkedIn. The potential is vast.
IF YOU WANT TO MOVE BEYOND RELYING ON REFERRALS.
Creating LinkedIn content is a pain in the arse …
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BUT LET'S BE FRANK
Imagine a whole month of quality posts ready to roll
it's time to show up in all your glory
We review a few content fundamentals and agree the subjects you want to become known for. I summarise this for you in a simple content strategy.
How LinkedIn ghost writing works
Simple strategy
Content download
STEP one
STEP two
I craft your LinkedIn sign off, ID relevant hashtags, then write your LinkedIn posts. All you have to do is post and make time to engage with your feed.
Write your posts
STEP Three
LET'S BREAK it DOWN
“ I'm even feeling a little bit overwhelmed with all the likes and I got a message from a lead asking for a catch up! Onwards and upwards.”
— Luke Johnstone, FOUNDER, Double O
“I'm really happy
with the impact.”
Enjoy engaging with content. You don't have to love social media, but it helps if you can see its pros.
This is a good fit for you if you …
Get a buzz from sharing opinions and ideas.
A WORD OF WARNING
LINKEDIN isn't for everyone …
Value community and connecting with others. This is about finding your people.
Want to create impact as well as making $$$. Content isn't a get rich quick play.
Understand content is a long-game with rewards that grow over time.
Can commit to prioritising time to engage online each week.
“People feel like they know me because my LinkedIn voice is so clear.”
“When I go to events I’ll walk in and people feel they know me because my LinkedIn voice is so clear, and the stories I tell so personal. When I get invited to do a speaking engagement or somebody asks for a call, the trust is already there because they already feel they know who I am, and what I stand for.”
Ulrika Brunner, CEO, Inspire Group Asia
IMPROVING YOUR LINKEDIN GAME HAS A REAL IMPACT
“I saw almost 200% increase in reach, more enquiries, and bookings.”
“Before Lizzie helped with my LinkedIn posts I was averaging 1,000 views for a post. The last 10 posts she wrote averaged 2,998 views. That’s almost a 200% increase. Not only that, but I’ve had more enquiries. People were booking me over Christmas. January is usually a quiet month for me but this year I had consultation calls booked for my first week back.”
Michael Philpott, Public Speaking Coach
LinkedIn ghost writing
FAQs answered
But if you’re looking for a quick recap of the benefits of showing up on the old LinkyLinky here’s a rundown:
- Make your ideal clients aware of you and what your business does.
- Encourage people to feel they know and trust you.
- Attract more business enquiries.
- Increase your conversion rate on proposals.
- Attract opportunity, community, and top talent.
If you’re a LinkedIn newbie, the best place to start is simply following people who interest you and commenting on their content. Do that for a few months to get a feel for the lay of the land. Then you’ll know whether you’re keen to go all in and start publishing yourself.
When you get good at LinkedIn, instead of having to pluck up your courage to make cold calls, people come to you to ask for help. You diagnose their problem, propose a solution, check they can afford your rates, send a summary of your recommendations, and most people say, great when do we start?
I haven’t made a sales call since I started my business. Everything has come in through LinkedIn and word of mouth. Of course, I’d bring in even more revenue if I did prospecting as well, but as I’m smashing my targets and my diary’s maxed out 4-6 weeks in advance, I don’t feel the need.
So, if this is the year you promised yourself you’d get active on LinkedIn, but you can't seem to find the time to write your posts, I can help.
Nope. And here’s why. LinkedIn takes months to start to get traction and many months / or even a year to start to see significant revenue from the platform.
You’ll accelerate your results with me because I know how to make money on LinkedIn. But even then, three months is the bare minimum of investment.
Many people can’t make content marketing work because they don’t understand it's a long game where the effort is front loaded. You build hard for your first few years, before starting to reap big rewards. Content marketing becomes more effective over time, as you build a body of content and a community.
It's wildly effective when you nail it. But it takes time, effort, consistent commitment, and strategy.
So, if you paid me to do you a handful of posts for you, you’d be wasting your money. And I don’t like wasting people’s money. That’s why three months is my shortest ghost writing package.
- Topics related to the services you sell.
- Topics of value to your clients. Choose things they want to know about.
- Topics you have plenty to say about and enjoy talking about.
I recommend you pick 2-3 expert topics. More is overkill.
In addition to your expert topics, you have a personal content pillar.
This is where you talk about:
- Your business journey and what you’ve learned.
- Lessons from your life.
- Personal stories.
- Your wins (in moderation because nobody loves a show-off)
- Your fails.
- Your opinions (bonus points of they’re a bit controversial).
- Your values.
I help you with the whole LinkedIn content strategy process.
Each content download takes between 90-120 minutes.
This typically gives me enough material to write 12 posts.
We don’t cover all your expert topics in one download. That’s a good thing because it means you’ve got plenty more ammunition up your sleeve for your next batch of posts.
Here’s a few ways to repurpose your LinkedIn posts.
- Write a series of LinkedIn posts exploring the different angles of a single topic and put them together to make a blog or an e-book.
- Expand on a LinkedIn post and turn it into a blog or an e-newsletter.
- Link to your top performing LinkedIn posts of the week / month in your e-newsletter.
- Use your LinkedIn post as a video script and record a short video.
- Keep a note of your LinkedIn greatest hits and remix / reuse them down the line. It’s more than ok to repeat yourself.
In short, get more bang for your buck by repurposing that LinkedIn gold.
I specialise in writing content for coaches, consultants, and solo-pros. I tend to work with business owners and senior executives because they have the most gold to share and reap the biggest rewards from building their personal brand.
I don’t work with everyone who approaches me. You have to have something interesting to say (although don't let that scare you because I firmly believe everyone is interesting if they're willing to be real and vulnerable and share the things that light them up). I have to be confident I’m going to add value to your business, and we have to enjoy each other’s company, because we're going to be spending hours together each month.
I also only ghost write for three people at a time because ghost writing is intense and I want to be sure I'm giving everyone my best attention and energy. As a result, I'm often fully booked. If I'm booked up, I'll let you know when the next slot in my schedule is likely to come free.
If you've a question about LinkedIn ghostwriting I haven't answered, drop me an email.
GOT ANOTHER QUESTION?
Why hire me to write your LinkedIn content?
I built a six-figure writing consultancy in under two years without making a single sales call. And the only marketing channel I used was LinkedIn.
I can help you create content that will resonate with your ideal clients, grow your influence, and attract a steady stream of high-quality business leads.
This is about building authority, credibility, and connection. It’s also about having fun doing LinkedIn your way, not copying anyone else.
If you’re keen to attract people who dig your vibe, love your work, and pay you what you’re worth, hit me up. I'd love to help.
hey there, I'm Lizzie
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