Case studies kick arse from a business development perspective because they’re a triple banger.

I’m a year into freelance life, helping consultants pimp their websites to be bad ass new business machines and create content that’s their best salesperson. I promised to do this transparently, sharing what I learn as I go. Partly as a resource, partly as a record.

To all the newly fledged consultants and coaches out there. Welcome to the best thing you ever did. You may not have chosen the time or the manner of your leap into being a solopreneur. Sometimes things happen to us that are beyond our control. But it’s what you do afterwards that matters.

Your UVP sums up why someone should choose you, over all the other consultants out there doing the same thing. It’s like a tagline with teeth, and it’s a powerful tool in your marketing arsenal.