It doesn't get you anywhere. You blend into the mass of other nice, helpful, professional, boring people. And nobody cares about your content because you're not giving them any reason to care.
Want to know what is interesting? You, in all your messy, contradictory, unapologetic human glory. You hopped up on your enthusiasms having a good rant. You on a crap day telling it like it is. That shit's magnetic. And that's what I'm all about,
Being nice, helpful, and professional is so fucking boring
Showing up real takes courage. It takes vision. It takes practice. Sometimes, it takes flaps of steel because haters will hate, and often those haters can be your so-called mates.
You're in business to make a difference as well as make money. So, you need more than content that sells – although we cover that too. Standing out ain’t for the faint hearted, so you need someone who's got your back when you wobble, and who'll kick your arse when you're overthinking shit.
But it ain't easy overcoming a lifetime of playing small and quiet
I get that showing up real is scary. But life is too short and you are too old to fuck around pretending to be smaller and sweeter than you really are. Attract the people meant for you and let those who can't handle your hot sauce run for the hills.
Ready to step into your bad bitch era? I’m the LinkedIn coach for people tired of playing nice.
If you’re sick of your bullshit, you’ve come to the right place
TURN UP YOUR REAL TILL IT ROARS
it's time to show up in all your glory
“Our content strategy download helped me see what a significant expert I am. I've used my bank of content ideas at least half a dozen times in the last month for inspiration. It has improved both the quality of my writing and the reactions from my audience.”
— Christopher Miller, Coach & Author
“The richness, volume and variety of content Lizzie showed me I could create was amazing.”
The tsunami of mediocre AI content has made it easier than ever for LinkedIn menaces to stand out.
In a sea of beige brands and AI fakery – real, raw humans stand out a mile
When polish is cheap and easy, imperfection becomes connection. Truthfulness, vulnerability, and no-holds barred humanity are the new hallmarks of trust.
We were sold the lie of self-improvement. That if we became thinner, smarter, richer, we’d be acceptable. And so, we betrayed ourselves, over and over again.
We're entering an era where unfiltered humanity is the new hallmark of trust
We starved ourselves. We froze our foreheads. We gave up our voice in favour of words spat from a mediocrity machine. We said yes to things we never wanted because we didn’t believe our own worth. And for what? Did we feel any more of a success?
I stopped censoring myself and leaned into my whole messy, stinky, sublime humanity. I started talking about the darkness as well as the light. I showed myself weak as well as strong.
I began to stand out when I stopped trying to be more acceptable and started being whole
It felt scary as hell. But do you know what happened? The right people liked me more. And the people who didn’t like me … I didn’t see them for dust.
MANIFESTO FOR
A LINKEDIN MENACE
TIME TO HUMAN UP
thIS ISN'T FOR THE FAINT OF HEART
When you turn up your real till it roars you attract the work you were born to do.
You aren’t for everyone, and that’s ok. Care deeply about the people who matter. Don’t give a tiny rat’s arse what anyone else thinks of what you have to say.
You have important shit to say. Nobody in the history of our universe has your life experience and your lens on the world, and no one ever will again.
Reclaiming your voice isn’t easy. If it were, everyone would be nailing LinkedIn, attracting dreamy clients, and making $$$. If showing up feels scary you’re probably doing it right.
My goal is to support you to reclaim your voice and write from your whole self. This isn’t about striving to be different. Fuck that best self bullshit. You’re already exactly who you need to be. It's about uncovering who you are under decades of noise telling you you’re not enough.
Together, we’ll strip away the stories slowing you down and dimming your shine. Then we’ll go on a treasure hunt for those buried fragments of the human you truly are and pile them together to make a beautiful watch fire of words that burn as bright as you.
Once people make it to your website, are there offers that speak to where they’re hurting and what they’re hoping? Is there a clear path for them to take?
We’ll audit your offers and refresh your messaging so it’s easy and exciting to buy from you.
Here's how we’ll make you a menace
Reclaim your voice
Recharge your offers
STEP one
STEP two
Not all content makes bank. There’s a difference between sharing stuff people enjoy and creating content that makes money – and that difference is strategy.
There are folks on LinkedIn who’ve far more followers than I do and make far less money from their content – I know because I’ve coached a few. And this ain’t all about money – it’s about impact. You can’t make a real difference to someone’s life until they work with you.
We’ll design you a simple content strategy that meets your potential clients where they’re at, and builds curiosity and trust, before showing them how they can work with you.
Posting on LinkedIn takes about three months to begin to see results. I support you through the discomfort of being more visible, help you push your comfort zone, and keep you accountable, so you establish your new content habit.
Once we’ve established your content strategy, we’ll meet every two weeks to evolve your content skills and keep you on track.
Each coaching session will cover a content topic. We’ll also check in on your content activity, plan for the fortnight ahead, and address any content issues keeping you awake at night. I’ll be your sounding board and hype beast, here to give you energy, inspiration, and accountability when you need it.
Set your strategy
Find your groove
STEP Three
STEP FOUR
content coaching
“I love our content coaching conversations. Rich, insightful and rewarding. Lizzie keeps me accountable because I’m terrified of her looking at me in that way she has. She’s helped me build my content muscle and be more strategic.”
— Andy Mitchell, Growth strategy and market positioning consultant
“Everybody needs a Lizzie.”
Enjoy creating and engaging with content. You don't have to love social media, but it helps if you can see its pros.
This is a good fit for you if you …
Get a buzz from sharing opinions and ideas.
BEING A LINKEDIN MENACE isn't for everyone …
Want to create impact and make $$$. Creating content is a generous act.
Value community and connecting with others. This is about finding your people.
Understand content is a long-game with rewards that accumulate over time. Content isn't a get rich quick play.
Will commit to prioritising time to create content and engage online each week.
“People feel like they know me because my LinkedIn voice is so clear.”
“When I go to events I’ll walk in and people feel they know me because my LinkedIn voice is so clear, and the stories I tell so personal. When I get invited to do a speaking engagement or somebody asks for a call, the trust is already there because they already feel they know who I am, and what I stand for.”
Ulrika Brunner, CEO, Inspire Group Asia
IMPROVING YOUR CONTENT HAS A REAL IMPACT ON YOUR LIFE
“It’s night and day when I think about my content before.”
“I’m getting great feedback on my new content. People are saying I’m sounding sharp. They love the focus on excellence and my clarity. Working with Lizzie has been one of the hardest, most nourishing things I've done in a long time. She’s helped create a massive change.”
Angus Jenkins, Coach, Facilitator, MC & Speaker
“I saw almost 200% increase in reach, more enquiries, and bookings.”
“Before Lizzie helped with my LinkedIn posts I was averaging 1,000 views for a post. The last 10 posts she wrote averaged 2,998 views. That’s almost a 200% increase. Not only that, but I’ve had more enquiries. People were booking me over Christmas. January is usually a quiet month for me but this year I had consultation calls booked for my first week back.”
Michael Philpott, Public Speaking Coach
LinkedIn FAQs answered
Many people think LinkedIn is not like other social media platforms and different rules apply. That’s absolute bullshit, but there are a lot of people very invested in running around LinkedIn hollering: “This. Is. Not. Facebook!”
These poor misguided critters put on a weird professional facade and say things like: “I’m delighted and humbled to announce I’ve got a new role at Big Fancy Corp.”
Or they share mind-numbingly tedious business guff nobody gives a toss about.
Or they talk in an odd, constipated way, like they’ve swallowed a company jargon manual, and sound nothing like they do in real life.
And as a result, LinkedIn tends to be weird and cringe – but not good weird cringe where people go: “Well you’re fruity but fascinating” – but in a bad, boring way.
AI has made LinkedIn even worse.
AI imitates the LinkedIn stuffed suit vernacular and makes content even more derivative, so the feed is now full of pointless, soulless AI slop.
This is all wonderful news for LinkedIn menaces because it makes it even easier for us to stand out.
A LinkedIn menace is someone who:
- Doesn’t put on a professional front.
- Doesn’t impose artificial divides between life and business, it’s all life, folks.
- Is comfortable with who they are and shows up just the way they are – curated personal brands can take a hike.
- Tells uncomfortable truths and slaughters sacred cows.
In other words, it doesn’t take much to be a LinkedIn menace.
We’ve entered the era where a being a whole arse messy, honest human who has the audacity to be comfortable in their skin is a real flex.
And while that’s really fucking depressing, let’s take our easy wins while we can folks.
You stand out from the tsunami of beige and you give people a reason to choose you.
As a solo coach or consultant, people choose you as much for who you are, as for what you can do for them. So, it makes a hell of a lot of sense to turn up the volume on your personality.
When you turn up your real till it roars, you attract the work you were born to do.
And as community becomes ever more fragmented, and AI fakery runs rife, people are craving real, human connection more than ever.
So, turning up the volume on your personality and humanity is an (relatively) easy and sustainable way to stand out.
Well, some people think so.
But I’ve never been excellent at following stupid rules.
And breaking rules is a great way to stand out.
Many people think LinkedIn is not like other social media platforms and different rules apply. That’s absolute bullshit. People are people everywhere. And people are nosy monkeys who like to smell other monkeys bottoms and be entertained.
I’m being crude to make a valid point. If some people are foolish enough to think behaving like a corporate drone is the way to win friends and influence people, that’s hella good news for LinkedIn menaces like us who prefer to show up fully human instead.
Being professional is a shortcut to blending in and being forgettable. Be a LinkedIn menace and stand out, instead.
Content marketing is a long game with results that accumulate over time as you build a bigger body of content and get better at creating powerful content.
It’s important to understand that marketing isn’t one and done. Even if you succeed in getting your content in front of your ideal client, only 5-10% of the people who see your content will be in the market to buy your services at any one time.
Also, many people don’t buy the first time they see an offer, even if it is something they want. They need to feel they like and trust you, and that takes time. This is why marketing experts say you need to get your offer in front of someone at least seven times before they’re ready to buy. And as a rule of thumb, the more expensive your offer, the more persuasion people will need.
As a result, it takes a few months to get momentum with content marketing. Expect to spend three months feeling like you’re shouting into the void before you start to see initial results. You might get lucky before then. But chances are people will watch you for a while before they get in touch.
Keep creating quality content for a year and you should start to see a steady stream of incoming enquiries. After a few years, your efforts really start to pay off.
Content marketing is a way of doing business as well as a marketing play. This is why content works best for people who are motivated by community and impact as well as $$$ and isn’t a good fit for people who want instant marketing results.
If you've a question about LinkedIn content coaching I haven't answered, drop me an email.
GOT ANOTHER QUESTION?
And I've been a LinkedIn menace since 2019
I’m no social media influencer. Last time I checked, I only had around 5,000 LinkedIn followers. But I built a sweet six-figureconsultancy in under two years without making a single sales call, just by posting on LinkedIn.
The truth is you don’t need a massive audience to make a decent living. All you need is a distinctive voice, a strong offer, a soupcon of content strategy, and flaps of steel - because not everyone will like you or what you have to say.
I take unholy glee in helping solo coaches and consultants human up. It isn't always easy showing up real after a lifetime of following other people's rules. Having a sweary Scottish LinkedIn menace on your team sure can help.
hey there, I'm Lizzie
Life is too short to be boring on LinkedIn.
Let's unleash your inner menace instead.
let's GET STARTED
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