You’re keen for your team to be more visible on LinkedIn, because you know it’s great for connecting with clients, building a reputation, and finding opportunities. But it’s all a bit daunting.
You're great at what you do.
But you're a bit of a best kept secret.
you could do wITH AN EXPERIENCED GUIDE
YOU COULD USE A GUIDE
You see your competitors killing it on LinkedIn, sharing smart ideas and successful projects. You’d like a bit of that action. But you’re not sure where to start.
Your team are creating content and putting it out there, but it’s not paying off. Either you’re not getting enough enquiries, or you’re attracting people who aren’t the right fit.
For LinkedIn newbies
or LinkedIn dabblers
LinkedIn can be scary at first, when you're new
You're giving
LinkedIn a go,
but it's not going
like you hoped
START OUT THE RIGHT WAY
Reset your LinkedIn game
WHERE ARE YOU IN YOUR LINKEDIN JOURNEY?
WHICHEVER SITUATION YOU'RE IN, i CAN HELP YOU up your linkedin game to attract opportunity and community.
Your business page will never get as much reach and engagement as your team’s personal pages. Partly that’s because people prefer people. Partly that’s because that’s how LinkedIn’s built. Encouraging your team to be more visible makes good business sense.
As a consultancy, your secret sauce is your people. Sure, you may have a reputation for delivering great work, but people don’t hire you just because of your results. They also hire you because they like working with your team.
LinkedIn is all about personal profiles. That’s why smart businesses invest in activating their teams
“After a workshop with Lizzie, I wrote a post series using her suggestions, and it has been hugely successful. Two of the posts have over 10,000 views and I have tons of people wanting to connect and sending me messages.”
— Nadine Dodge, Senior Economist,
New Zealand Infrastructure Commission
“Posts with 10,000 views, tons of people wanting to connect.”
Mastering LinkedIn brings many good things
01
02
03
HERE'S WHY your BUSINESS NEEDS TO BE THERE ...
LinkedIn is the business social network. It has a billion users around the world, and more than 2.5 million users in New Zealand alone (that’s more than half our adult population). It’s also a terrific place to find opportunity and community … Heck let’s cut to the chase; you can make a lot of money by becoming more visible on LinkedIn. But that doesn’t happen by accident. You need a bit of a plan.
LinkedIn is a powerful place for consultancies to show up
Imagine if the brains of your business were out there on LinkedIn building relationships with potential clients, showcasing their smarts, growing the reputation of your business, and generating (high quality) inbound leads.
What might that do for your bottom line?
MISSING OUT ON the linkedin magic?
Activate the brains of your business
on LinkedIn
BE THE VISIBLE EXPERTS YOU DESERVE TO BE
Why choose me as your LinkedIn guide?
I’m no social media influencer. Last time I checked, I only had 4,431 LinkedIn followers. But I built a sweet six-figure writing consultancy in under two years without making a single sales call, using content marketing alone.
About 25% of my revenue comes from LinkedIn, at least $30,000 a year since I started my business. Multiply that by the number of people in your organisation who could be sharing content on LinkedIn and imagine what that could do for your business bottom line.
I’m also a LinkedIn ghost writer for a select group of CEOs, senior leaders, and solo pros. And they’re making $$$ from the content I write too. So, if you’re after a relatable coach who knows how to use LinkedIn to make bank, drop me a note.
hey there, I'm Lizzie
I believe in the value of being a visible expert on LinkedIn. I also believe everyone has something interesting and valuable to share with the world.
I’m here to demystify LinkedIn for your team. It's very easy to find LinkedIn intimidating and overwhelming, but with a little bit of myth busting, it's really not that hard.
Becoming visible and sharing your ideas and opinions on LinkedIn can be scary. I’m here to hold your team's hand as they push through their natural resistance to doing something new.
I'll be encouraging your team to be whole, flawed humans. Vulnerable imperfection is a superpower. And I model that too. Expect no BS, paired with irreverent, sweary honesty.
What to expect when you work with me
high energy & enthusiasm
CLARITY & SIMPLICITY
EMPATHY & SUPPORT
I KEEP IT REALLY REAL
"Everybody needs a Lizzie. I love our content coaching conversations. Rich, insightful and rewarding. Lizzie keeps me accountable because I’m terrified of her looking at me in that way she has. She’s helped me build my content muscle and be more strategic.”
— Andy Mitchell, Growth Positioning STRATEGIST
“Build your content muscle and be more strategic.”
“People feel like they know me because my LinkedIn voice is so clear.”
“When I go to events I’ll walk in and people feel like they know me because my LinkedIn voice is so clear, and the stories I tell are so personal. So, when I get invited to do a speaking engagement or somebody asks for a call, the trust is already there because they already feel they know who I am, and what I stand for.”
Ulrika Brunner, CEO, Inspire Group Asia
WHAT'S IT LIKE TO HAVE MY
support with linkedin
“It's night and day when I think about my content before.”
“I’m getting great feedback on my new content. People are saying I’m sounding sharp. They love the focus on excellence and my clarity. Working with Lizzie has been one of the hardest, most nourishing things I've done in a long time. She’s helped create a massive change. It’s night and day when I think about my content before.”
Angus Jenkins, Coach, Facilitator, MC & Speaker
“Almost a 200% increase in post views.”
“Before Lizzie helped with my LinkedIn posts I was averaging 1,000 views for a post. The last 10 posts she wrote averaged 2,998 views. That’s almost a 200% increase. Not only that, but I’ve had more enquiries. People were booking me over Christmas. January is usually a quiet month for me but this year I had consultation calls booked for my first week back.”
Michael Philpott, Speaking Coach
Your LinkedIn training FAQs answered
Your senior leaders, consultants, subject matter experts, and business development folks. Those people in your business who have smarts and something to say. Let’s get ‘em visible on LinkedIn and increase your revenue while we’re at it.
Yes. You pay for my flights, transport and accommodation. I don’t drive, so if you’re located miles off the public transport network, I’ll need a ride to your HQ.
FYI, I use Zoom as my video platform.
Some businesses struggle with the idea of encouraging their team to use LinkedIn because they’re not in control. And I get it. It feels risky.
However. the business benefits of having your team active on LinkedIn far outweigh the risks. And you can mitigate those risks by creating clear social media guidelines.
Make sure your team know what content is encouraged, and what will not be tolerated. And don’t circulate a social media policy and think you’re done. Provide social media training and make this an integral part of your onboarding process
You can also influence what your team post on LinkedIn by creating a company culture that encourages, recognises, and rewards people who post great content.
Tell your team what content you encourage, and what won’t be tolerated. You can’t dictate what people post on social media, but you can define what behaviour you expect from your team on social media and ask people to agree to those guidelines.
It is reasonable for those guidelines to cover:
- Disclosing commercial relationships.
- Client confidentiality.
- Your intellectual property.
- Illegal behaviour such as hate speech, bullying, or harassment.
- Compliance requirements, if relevant to your industry.
It isn’t reasonable for your social media guidelines to infringe on people’s right to free speech. You may not like it when your team discuss politics online, but you can’t ask them not to do so.
You can educate people on the implications of taking a controversial stance. Whenever your team take a strong stand on a polarising topic, they’ll put some people off and they may get push back. This isn’t a bad thing. It’s powerful to be clear on what you stand for and nobody should strive to be universally liked. But it’s important people go into these situations with their eyes open.
A word of warning on social media guidelines. Keep them short, positive and uplifting. If they’re long and full of don’ts, you’ll scare your team and put them off posting online.
Here’s a few ways to repurpose your team’s LinkedIn posts.
- Expand on a successful LinkedIn post and turn it into a blog or an e-newsletter.
- Encourage them to write a series of LinkedIn posts exploring the different angles of a single topic and put them together to make a blog or an e-book.
- Link to your team’s top performing LinkedIn posts of the week / month in your e-newsletter.
- Use a LinkedIn post as a video script and record a short video.
- Keep a note of your team’s LinkedIn greatest hits and remix / reuse them down the line.
And keep a close eye on the comments on your team’s content because they’re full of content ideas. Any questions people ask or problems they share, that’s content gold right there.
If you've a question about website copy I haven't answered, drop me an email.
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Activate your team on LinkedIn, grow your influence, and boost your bottom line
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