A good case study is new business cat nip – because smart business owners can’t resist a good fossick under the hood of a business just like theirs. So, it’s a crime that so many case studies seem to do double duty as sleeping pills.
I’m allergic to boring case studies – there will be no Problem, Solution, Results bullshit in this masterclass. Life is too short to turn great projects into tedious snooze fests, so you’ll learn how to write juicy case study stories instead.
If you're ready to do your best projects justice, and case study like the bad bitch you are, read on.
Never bore people with your case studies again …
Who is this for?
Case studies prove you have the chops, give people the chance to perve the inner workings of another business, and share a taste of your smarts, all wrapped up in a moreish story package.
If you think a case study is a three-part snore fiesta headed Problem, Solution, Results, you’re selling your clients short and short-changing yourself. Up your case study game, and become famous for your tasty case study action instead.
Either you’re not delivering enough value – and I doubt that – or your client experience lacks a certain vadavoom. Case studies celebrate your clients, consolidate project wins in their mind, and surface any niggling concerns. That’s a heck of a powerful combo that seeds the ground for working together again.
Putting my hand up here and yelling guilty – because this is me. We’re all busy and there are never enough hours in the day. But think of all the opportunities, learnings, and credibility you’ve left on the table because you didn’t make time to debrief.
When you look at your successful projects in the last 12 months, how many of those wins are captured on your site? How many quotes from delighted clients have you captured? How many learnings have you shared? If the answer is feck all, this is for you.
Either your offer isn’t resonating, or you’re lacking enough proof to help potential clients trust that you can deliver the goods. Case studies are gold-plated proof on steroids because they’re packed with proof, process, and learnings, all served up in your client’s own words.
Case studies are the Swiss Army Knife in your marketing toolkit
Struggling to get repeat business?
Always rushing to the next project without debriefing or celebrating wins?
Not talking enough about all the great work you do?
Not converting enough sales enquiries?
IS THIS YOUR SITUATION?
MAYBE THIS IS YOU TOO?
DOES THIS SOUND FAMILIAR?
or how about this?
WHAT HAVE CASE STUDIES EVER DONE FOR US?
LET'S UPGRADE YOUR CASE STUDY GAME AND MAKE YOUR WORK SHINE
“Thank you so much Lizzie. You have no idea what your words and the words you have artfully obtained from my wonderful clients mean to me. I started this project at a time where I had no business, no clients, and no income. I knew I had to do it but it took a lot of faith. You have repaid that faith many times over."
— GRAEME JACOBS, PRINCIPAL & FOUNDER, JACOBS ARCHITECTS
“Fuck this is good!”
Case studies seduce, celebrate, and help you evolve
01
02
03
THREE WAYS CASE STUDIES IMPROVE your BUSINESS
Why would you squeeze all the joy out of a brilliant project by presenting it in a dull, uninspiring way? Why would you miss an opportunity to celebrate your wins with your client? Why would you not shout about your best work, and grow your business at the same time?
Life is too short for boring case studies
Great case study stories have three simple principles. You tell the story with your client, you use the story to educate and entertain, and you personality pack it to the max. The techniques I teach in this masterclass will have you nailing all three things.
DON’T SHORTCHANGE YOUR BRILLIANT WORK
Celebrate your best projects, hero your sexiest clients, and close more deals
it's time to raise your case study game
Work in progress check ins every Thursday
BONUS
Publish and promote your case study
WEEK 4
Write your case study
WEEK 3
Nail case study downloads and interviews
WEEK 2
Make case studies a strategic weapon
WEEK 1
Here’s what we’ll cover each week
A four WEEK PROGRAMME
YOUR CASE STUDY MASTERCLASS PACKAGE
Every Monday at midday in May, I take you through the key concepts for that week in a 90-minute workshop on Zoom.
WEEKLY workshops
On Thursday at 4:00pm, we have a 60-minute Zoom check-in where you can ask questions and test your case study ideas.
WEEKLY CHECK-INS
All the info, exercises, templates, frameworks, and real-life examples you need to write kick arse case studies
DETAILED WORKBOOKS
“Lizzie wrote a suite of case studies for me about my sales coaching projects. They’re a great tool for new business development. Recently a case study she wrote helped me secure new work with a recruitment consultancy – three workshops, each for 20 sales staff, in Auckland, Christchurch and Brisbane.”
— IAN CARTWRIGHT, SALES COACH
“Talk about ROI!"
This MASTERCLASS
is a good fit
FOR YOU if ...
You’re a solo pro, sell services, or you’re a copywriter wanting to up your case study game.
You want to write interesting case studies packed with valuable insights that are hecking entertaining to read.
You’re up for showing your personality and sharing your strong opinions. This is not for people still playing it small and safe.
You’re willing to put in the work. Doing case studies this way isn’t quick or easy. But it’s fun and rewarding. Your end results will be rich, compelling, and deliver massive ROI.
Yes, I know $350 is crazy cheap. But there really isn’t a catch.
The market is a hellscape. Wallets are slamming shut across the globe. So many coaches and consultants have barren pipelines.
If you’re a bit quiet, now's a good time to up your case study game. Case studies offer massive return on investment, they’re new business weapons and confidence boosters, with the added bonus of giving you an excuse to check back in with your favourite clients, make them feel special, and maybe even drum up some new work
This masterclass is a bargain because I want everyone to be able to fight back against the market turmoil by showcasing your best projects. If you need a boost let's do this thing.
Your FAQs answered
No. I’ll be running the case study workshops live on Zoom, and the weekly check in sessions will be live on Zoom too. You’ll get Zoom links for all the sessions when you book your slot for the course. All workshops and check ins will be recorded, so if you can’t make it, you can watch the replay. You’ll also get a workbook for each workshop. This will be a detailed resource packed with theory, step by step instructions, interview questions, pro tips, templates, and a case study story framework. You'll be able to refer back to your workbooks every time you want to write a case study.
You’re a solo pro, you sell or market services, or you’re a copywriter wanting to up your case study game. It doesn’t matter if you’re writing your first case study ever, or you want to up your case study game. This masterclass is packed with sound advice to help you create case studies that build trust, showcase your brilliance, and help you sell.
Doing case studies this way isn’t quick or easy. But it’s a fun process, and your end results will be rich, human, and compelling. Plus, you’ll strengthen your relationship with your clients as you showcase their smarts and celebrate your work together.
If you've a question about this masterclass I haven't answered, drop me an email.
Got another question ?
I’m Lizzie,
your sweary case study queen
I know it’s tantamount to treason in New Zealand and Australia to say you’re really freaking good at something– but I write a kick arse case study.
I’ve a well-oiled framework I’ve used to write hundreds of case studies that have helped bring in hundreds of thousands of dollars of work for solo coaches, consultants, and consultancies.
If you’d like to master the art of case studying like the sweary case study OG (that’s me that is) you're in the right place. This May, I’m going to walk you step by step through my hot sauce case study process and hold your hand the whole way. Welcome aboard.
hey there, YOU HOTTIE
“Lizzie developed case studies for my business and I'm incredibly pleased with the finished product. She asked me exactly the right questions in order to nail the brief and then engaged directly with our clients to complete interviews.”
— Sarah Barrer, CEO & founder, THE FUNDRAISING AGENCY
“I'm incredibly pleased
with my case studies.”
Keen for case study magic but not in DIY mode?
i can write your case studies for you
i can wrangle your website copy
