Kick cold calling to the kerb by learning to write website content that will attract your ideal clients
21 May – 25 June 2021
Fridays 9:00-10:30am, 12 places only
A six-week website copywriting course for consultants, coaches and freelancers.
If you’re building your first website, or you know your site could be working harder for you, but you don’t know how to make it better, this course will help.
In six weeks, you’ll create website content that will attract your ideal clients and set up your foundation for content marketing success.
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“It was wonderful to be part of this course with Lizzie and to benefit from her knowledge and insights and her gentle but insistent nudging. I learned so much and was finally able to describe me and my business in a way that felt authentic, and that captured the value that I create for clients. ”
Who is this course for?
This six-week course is designed for three groups of people.
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Consultants, coaches and freelancers building your own website. Just because you’re starting out, you don’t have to go it alone. This is the course I wish I’d had when I started building my site.
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Freelancers and consultants on a tight budget building your website with a web developer. No matter how good your developer is, the effectiveness of the website they build for you is directly related to the quality of your brief and the content you give them. This course will help you put together a clear brief for your developer and write your website content before they start to design. This results in a smoother, faster, cheaper build AND a site that attracts attention from the right people.
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Freelancers and consultants who want to improve your website. If your site’s not delivering a regular stream of leads from the right people, it’s not working. The good news is that underperforming websites are often quick and easy to fix, and don’t need a full redesign. I’ll show you how to rework your site to attract client enquiries and take you step-by-step through writing more effective copy for each key page.
This course isn’t for you if:
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You want your website planned and written for you. Check out my website copywriting services if you’d like me to write your website copy for you. My copy packages start at $3,900 + GST.
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You’re after magical marketing growth hacks. I’m real sorry to say, but they don’t exist. I can teach you the power of focus and repetition, but there’s no such thing as overnight success, and there’s no way round hard work.
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You aren’t prepared to roll up your sleeves and get stuck in. You’re going to be working hard, so get your comfy pants on and break out your writing cardigan.
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“It was such a rewarding experience to gain some very valuable marketing nous. Lizzie has an innate ability to provide valuable content in an engaging format. By doing this course you will be able to lay the foundations for future success. This knowledge is as valuable to a start-up as it is to an established business.”
How this course works
We’ll be taking a good look at your ideal clients, the problems you solve, the goals you help them achieve, and why you’re the answer to their prayers.
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You’ll learn how to structure your site so you’re giving potential clients all the info they need to choose you.
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You’ll write kick arse copy for your website. From storytelling to sales, I’ll walk you step-by-step through writing compelling copy for each key page
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And you’ll set a content marketing strategy that’s going to attract, seduce and convert those ideal clients into enquiries in your inbox.
Here’s how the six weeks will roll.
WEEK 1
Defining your niche
The number one pitfall that holds most small businesses back is lack of clarity on your target market. We’re going to fix that for you and fix it good.
WEEK 2
Understanding your clients
Dig deep on the problems you solve for your clients and understand why they choose you.
WEEK 3
Laying your foundations
Get clear on the anatomy of a successful website. And put together a content toolkit that you’ll use and use.
WEEK 5
Your services
Learn to sell what you do. We’ll use psychology, storytelling, and sales to create powerful services section for your site.
WEEK 4
Your secret sauce
Your personality, story, and experiences are your secret weapon. We’ll show you how to unleash their power and let them shine.
WEEK 6
Resources & proof
Understand how you can use content to add value, solve problems, build rapport, grow your credibility and build a community.
This is a six-week virtual course that combines 90 minutes of live coaching a week over Zoom with homework assignments where you get your head down and go hard to put your learnings into action.
You’ll be working with a small group of people, all on the same misson to make their website work harder for their business. Places are limited to 12 people only.
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“Lizzie took big scary concepts and whittled them down to small, achievable tasks that made us feel empowered and excited about the path ahead. Coaching from Lizzie felt like collaborating with a colleague … albeit one who was brainier, more experienced and a heck of a lot more patient than most!
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It is I. Your intrepid coach. Writer. B2B content marketing specialist. Cake lover.
Who the heck am I?
I’m Lizzie, a writer, content marketing specialist, and marketing coach.
I help NZ consultants, coaches, and freelancers like you kick cold calling to the kerb with website copy and content marketing that attracts enquiries from your ideal clients.
Your professional expertise is your superpower. But as a small business owner you also have to be your own HR specialist, accounts and admin wrangler, marketing department, and sales team. Is it any freaking wonder that when it comes to your website, you sometimes feel a bit overwhelmed?
In this course I’ll help you focus on what’s important to grow your business. No fluff, no fuss, just valuable advice delivered in plain English with examples.
I learned how to make websites sell by writing copy for many websites, managing builds for many more, and 20 years doing marketing and business development for creative agencies. In March 2020 I started my own successful copywriting consultancy. Today I’ve a two-month waiting list for my copywriting services and the only business development I do is content marketing. This stuff works.
Your investment
If your website isn’t bringing you in regular enquiries from excited people keen to work with you, it ain’t doing its job. So let’s invest in your future sucess and fix that right now.
This website copywriting course includes:
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6 x 90-minute Zoom coaching sessions. These are held at 9:00am on Friday mornings. They start on Friday 21 May and run through until Friday 25 June. Our first Zoom session will be 2 hours to allow for introductions.
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Study materials including workbooks, worksheets, templates and guidelines.
I’ll also throw in the following handy swag:
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Website copy templates for your Homepage, About page, Services landing page, and individual Services pages. These are the templates I use myself for my website and for my clients.
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A draft brief for a website developer, that you can edit to fit your needs.
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A free 40-minute one-on-one consultancy call, where I’ll review the work you’ve done and give you advice to get you cranking with your website.
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And you get invited to a private Facebook group, where you can share questions, learnings and your work in progress with the other consultants and freelancers in the group.
Your investment for this course is $551 + GST
This is affordable AF because it’s the first time I’ve run this course in this format, which means you get mates rates. Grab it quick.
The price will increase to $726 + GST later in 2021.
book your spot today
21 May – 25 June 2021
Fridays: 9:00-10:30am
Only 12 spots.
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“Thank you Lizzie for generous sharing of your secrets. It’s been motivating and inspiring. The overwhelm of “I need to do all the things” has turned into “I have a list of steps to complete”. It will change the way you look at the process of building the online presence for your business and it will really clarify how all the pieces fit and what you need to consider doing for promoting your expertise and your business.”
More people say what this course was like for them
“This course was so much more than I expected. It was a warm inclusive and supportive group, made comfortable by Lizzie’s calm persona. For me it was gold. I particularly loved how Lizzie broke everything down into bite-size, manageable sections. I thought the prep material was very useful and the workbooks will be invaluable. Whether you’ve been in business for many years or you’re just starting out, Website in a Weekend is an investment in your future. Lizzie’s awesome!”
Kim Hickford, Graphic Designer
“The course is great. I enjoyed the exercises and dedicated time to write about my business. The workbooks are fantastic! If you need to create the material for your website, this will give you the motivation and skills to do it.”
Tasha Grey, Yoga Teacher and Sustainable Packaging Entrepreneur
“The course got me thinking about my own business like I would think about my customer’s business – I was excited and inspired with creative solutions running through my head from the get go! Having the other course members to bounce off to get other perspectives and affirmations is absolutely priceless!
“Lizzie is an awesome and supportive guide throughout the course with a great wealth of knowledge that she so generously shares. I think the course is actually a must do for everyone offering services.”
Debbie Porter, Graphic Designer & Artist
“Do this course. The preliminary work involved in understanding your clients will set you up for creating successful website content. And as a result of that work, you’ll also be able to brief your designer better so they can create visual marketing that is appropriate for your audience, and you’ll have a greater ability to target your marketing to the right people.”
Catherine Watson, Marketer & Graphic Designer
“This course gives you a real framework for understanding how marketing and website content works. It’s all in just a couple of action-packed days, from a pleasant, patient, engaging person with heaps of wide-ranging experience. You’ll end up with a pile of material and ideas tailored to your business that you can apply immediately. I hadn’t previously taken the time to reflect on our niche, so that was critical.
“Because of the way Lizzie ran the course, I now have two superb annotated workbooks that I have been through thoroughly, plus a suite of draft content for the website which I feel very motivated and able to follow up on. You’ll enjoy it and you’ll meet lots of interesting people with whom to exchange ideas in future.”
Clare Hawkins, Threatened Species Zoologist
“Lizzie helped break down the whole daunting idea of creating a website from scratch. Now I have little bite-sized pieces to work on and puzzle together in a cohesive may… not so daunting anymore! I loved working on the UVP and the personal story side of things.
“If you want a ‘real’ person who knows her stuff, is super approachable, open and friendly, then Lizzie is your woman! She will take away the pain of website jargon and puzzling and help you craft your unique place in the world wide web.”
Nikki Staskiewicz, Permaculturist & Nutritionist
