If that’s your situation, this programme isn’t for you. However, if you’re actively avoiding sending people to your site because it’s so out of date, you never get any enquiries, or you know you need a new site but you don’t know where to start, this is for you.
The words on your site matter. The right words close deals. But writing your website is really hard. You can be a great writer and still have a site that’s a bit crap.
That’s because websites are complex, and writing a good site is a craft and an art all of its own. It took me years to learn. So, if you’re struggling, don’t beat yourself up. Read on instead.
Do you love your website? Does it drive sales every week?
Your website copy has a lot of heavy lifting to do. It must answer your clients’ questions, showcase your smarts, prove you deliver, and give folks a feel for who you are. That's a lot to cover, especially if you've never written a website before.
So many solo pros have sites that don’t sell on their behalf. They don’t have helpful sales pages. Their content doesn't build connection or trust. If that sounds like your site, you may be losing potential clients because your site's letting you down.
It’s super common for coaches and consultants to have sites that no longer reflect their practice. When that happens, you can start to feel a bit embarrassed about your site. That’s not much fun.
Many solo pros don’t have enough money to hire a copywriter when they start out. And the way the market is, even established coaches and consultants are counting their pennies and doing some DIY.
You’re amazing but your site’s selling you short
You’re in DIY mode, but don’t know where to start
Your site isn’t generating regular new business leads
Your site’s outdated and doesn’t feel like you
You can’t afford to hire a writer to help you craft your site
IS THIS YOUR SITUATION?
MAYBE THIS IS YOU TOO?
DOES THIS SOUND FAMILIAR?
or how about this?
You’re a SOLO coach or consultant
YOU'RE IN THE RIGHT PLACE. let's TRANSFORM YOUR WEBSITE INTO A PERSONALITY-PACKED SALES MACHINE
If you want to sell your services, you have to be able to talk about them confidently. That's why great website copy gives you massive bang for buck. It doesn’t matter how lush your photos are or how slick your graphic design is if potential clients can't understand what you do, or why they should choose you.
Your website is one of your most important marketing tools.
But is it delivering?
“People say my site is really clear and easy to read. And I find if people have read my website before they talk to me, they know exactly what to expect in terms of my process, and my fees. I’m booked out six months in advance, all chunky coaching engagements with good businesses, and my revenue is up too. I’m making significantly more each month than I was the year before.”
— Ian Cartwright, Sales Coach & Author
“My website is a really accurate reflection of me and what I do.”
Powerful, persuasive website copy sells for you
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SEE THESE CHANGES in your BUSINESS
The internet has changed the way we buy. Most people stalk you online and decide they’re interested in working with you long before they get in touch. That means your ideal clients could be visiting your site, but if you don’t give them the info they need to choose you, you’ll never know.
A site that doesn’t sell for you is such a missed opportunity
I know it’s hard to know what to say on your website, and even harder to find the right words. This programme will help you get clear on what info your clients need, how to structure your website, and how to write copy that builds trust and sounds like you.
DON'T LET DREAM CLIENTS WALK AWAY
TRANSFORM YOUR website so it SELLs AND SOUNDs LIKE YOU
it's time to MAKE YOUR SITE WORK HARDER
- The wisdom of double dipping.
- A simple content strategy to drive people to your site.
Visibility
WEEK 8
- Why you need a resource section.
- Different types of resources.
- How to build your library of resources.
Credibility
WEEK 7
- Homepage essentials and other elements.
- Imagery and design.
- Contact pages, sign up pages, and shops.
First impressions
WEEK 6
- Your transformation story
- Your origin story
- Your approach
- Your customer promise
Connection
WEEK 5
- Sales page essentials.
- Other elements you can include.
- Ways to handle pricing.
Sell your services
WEEK 4
- Different types of proof.
- Tips for testimonials.
- How to write a case study.
Proof
WEEK 3
- Website navigation 101.
- Ways to organise your services.
- Naming your pages.
- A basic site structure that works .
Planning
WEEK 2
- Why trying to sound professional is a fail.
- Why and how to write the way you talk.
- Ways to add colour and character to your site.
Personality
WEEK 1
Here’s what we’ll cover each week
AN EIGHT WEEK PROGRAMME
WHAT YOU GET
On Wednesdays, I take you through the key concepts for that week in a 90-minute workshop on Zoom.
WEEKLY Classes
On Fridays, we have a 60-minute Zoom check-in where you can ask questions and test copy ideas.
WEEKLY CHECK-INS
All the info, exercises, templates, story frameworks, and real-life examples you need to write your site.
WRITING RESOURCES
when you join this website writing adventure
"It's had quite a profound effect. Our bounce rate has dropped dramatically because the copy speaks really strongly to our target market of learning designers and their pain points. Our message is resonating with them.”
— Tom Lee, Marketing Manager, Chameleon Creator
“We’re very happy with the copy Lizzie did for our website.”
This course
is a good fit
FOR YOU if ...
You appreciate sites that are a great read as well as a powerful sales machine.
FOR SOLO-PROS IN DIY MODE
You want your site to sound like you, so people get a feel for who you are.
You're willing to spend time crafting your copy to be clear, persuasive, and fun.
You're keen to stand out from the crowd of people too scared to be real.
APRIL 2026
Intros: Friday 3 April, 12:00-1:00pm NZT
Week 1: Personality
Workshop 1, Wed 8 April, 12:00-1:30pm NZT
Check-in 1, Fri 10 April, 12:00-1:00pm NZT
Week 2: Planning
Workshop 2, Wed 15 April, 12:00-1:30pm NZT
Check-in 2, Fri 17 April, 12:00-1:00pm NZT
Week 3: Proof
Workshop 3, Wed 22 April, 12:00-1:30pm NZT
Check-in 3, Fri 24 April, 12:00-1:00pm NZT
Week 4: Sell your services
Workshop 4, Wed 29 April, 12:00-1:30pm NZT
Check-in 4, Fri 1 May, 12:00-1:00pm NZT
MAY 2026
Week 5: Connection
Workshop 1, Wed 6 May, 12:00-1:30pm NZT
Check-in 1, Fri 8 May, 12:00-1:00pm NZT
Week 6: First impressions
Workshop 2, Wed 13 May, 12:00-1:30pm NZT
Check-in 2, Fri 15 May, 12:00-1:00pm NZT
Week 7: Credibility
Workshop 3, Wed 20 May, 12:00-1:30pm NZT
Check-in 3, Fri 22 May, 12:00-1:00pm NZT
Week 8: Visibility
Workshop 4, Wed 27 May, 12:00-1:30pm NZT
Check-in 4, Fri 29 May, 12:00-1:00pm NZT
2026 Schedule
“I was introduced to Lizzie when I decided to revamp my website.”
“I asked Lizzie to do a rewrite of the content for me. She was joyful to work with and very quickly picked up the sense of me and what I needed my website to portray through words. Lizzie has exceptional writing skills and attention to detail. I would most certainly work with her again.”
Theresa Gattung dnzm, Entrepreneur & Author
what it’s like to work with me on website copy
“I came to Lizzie because I wanted website copy.”
“What I really needed was to look at my suite of offers, what was successful, and what was on brand. Lizzie was kind and candid about what didn’t deserve to be part of the mix. Something she does very well is create safe conversations. Suddenly things I didn't want to admit to myself became very clear.”
BELINDA THOMAS, LEADERSHIP DEVELOPMENT EXPERT
“Writing doesn't come naturally for me.”
"I’ve always fumbled my way through writing my web copy and stressed for days. Having Lizzie onboard was truly a weight off my shoulders. The whole process was like chatting to a best friend. Lizzie guided me through and got right down to the real me and how I wanted my brand to come across. I love the copy. It reflects me 100%. It’s personal, down to earth, and feedback has been really positive.”
JO GRAMS, REAL ESTATE AGENT
Your FAQs answered
No. I’ll be running the copywriting workshops live on Zoom, and the weekly check in sessions will be live on Zoom too. You’ll get Zoom links for all the sessions when you book your slot for the course.
You’ll also get a worksheet for each workshop, recapping all the things we’ve discussed (so you don’t have to frantically scribble notes), along with writing exercises, website page templates, story frameworks, and real-life examples of kick arse websites to get you inspired.
This website copy course is designed for solo coaches and consultants, anyone who sells services and knowledge products B2B or B2C.
It doesn’t matter if you’re writing your first website or updating your existing site, this course is packed with sound advice to help you create copy that builds trust, showcases your brilliance, and helps you sell.
We all write at different speeds, so it’s hard to estimate how long it’s going to take you to write your website copy.
My goal is to help you write effective web copy faster than you can all by yourself. This course is designed to make it quicker and easier for you to give potential clients the info and confidence they need to choose you. No more hours wasted wondering what you should cover on your site. No more time spent agonizing over how you should sound.
I estimate writing a simple site with one offer and one case study will take you somewhere between 14-20 hours. The more services you have, the longer writing your site will take.
On top of writing, you’ll spend some time contacting your clients to request testimonials and interviewing them for case studies.
I’m not including here the time it will take you to write a library of resources. That takes time, and as part of the course I’ll show you some ways to make creating resources part of your content marketing plan.
If you've a question about this course I haven't answered, drop me an email.
Got another question ?
Aden unboringed his website
“Lizzie helped me breathe a little wildness and joy into my website”
I took Lizzie's course for writing for solopros and it helped me breathe a little wildness and joy into my website, which aren't characteristics I normally associate with dead internet words.
DIY website copy alumns tell it like it is
Toni felt confident & inspired
“Blown away by Lizzie’s knowledge and ability to answer every question.”
Lizzie gave us inspiration, confidence, and practical ways to tackle the challenging task of creating our own websites with all their varied pages. She has a wonderful way of making everyone feel comfortable, no matter the question.
Leeann absolutely loved iT
“Lizzie really encouraged us to show up as ourselves. She’s the best!”
I’ve come away feeling much more confident in how to write in a way that feels authentic and speaks directly to the people I want to work with. Lizzie was engaging, inspiring, and full of practical examples that made things click.
Alison is working
smarter not harder
“Finding Lizzie transformed my approach to my coaching practice.”
I hadn't a clue what an effective website looked like and wasn't able to articulate what I'm about and what I stand for. This programme is so much more than website copy! I understand what my clients need so much better as well as how to articulate it.
Chris was blown away
by the results
“This has transformed my business model. Do this course!”
I was unhappy with my website, it was the opposite of inspiring, but I didn't know how to improve it. This course gave me incredible insight into how I could improve it immediately and keep improving it. It has totally transformed my site.
Janine got permission to
start before she was ready
“This has genuinely changed how I show up in my business.”
I signed up to write website copy. What I actually got was something bigger: the confidence to start showing up on LinkedIn. Before Lizzie, I was the queen of paralysis-by-analysis. Now? I’m posting weekly. WEEKLY. That’s the power of her wisdom.
Dave got encouragement
and tools to get going
“Lizzie is practical and her deep experience infuses the workshop.”
Copy writing is hard. Taking part in Lizzie's website copy programme didn't quite make it easier, but it definitely helped me to create content that more relevant, honest and useful for my audience.
Clare needed help
to become unstuck
“One of the amazing things about Lizzie is her ability to meet you where you are.”
This course was filled with so much gold it was well worth the investment, and the resources alone are priceless. If you're contemplating doing any of Lizzie’s courses, I'd say 'just do it'. You won't regret the time or money invested, and it will pay back tenfold.
Hamish stands out
from the crowd
“Lizzie knows how to bring out the best in you and make your web content sing.”
Earlier this year I took Lizzie’s website copy' course and I was blown away. Lizzie had an innate ability to help me distill the chaos of my ramblings into engaging content that cuts through the mundane to drive impact.
Hannah got out
of her head
“Lizzie gave me permission to show up as my authentic self”
The whole experience has been just awesome. Some website content I knew I needed and simply had no clue how to execute. Other parts of the content were not even on my radar as a freshie solo pro. Lizzie is an absolute digital marketing witch.
I'd love to be your website copy guide
After writing content for hundreds of websites, and 70+ solo pros, I know a thing or two about getting attention and making sales with words.
But I remember what it was like writing my first website back in 2020. Even although I’d been a copywriter for 12 years and had already written website copy for too many websites to remember, it was really hard. I wish I’d had a course like this.
When I started this business, I hit six figures revenue in year two. I’ve an 84%+ close rate on qualified enquiries, and I never do cold calls because I don’t have to. More than enough business drops into my inbox without me having to go out and hunt.
This is all because I know how to write words that attract the right people and grow trust. And I can show you how to write a website that does the same for you.
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hey there, I'm Lizzie
