Trying to write your website is a funny old thing. We can all write. So, it can feel frustrating when you sit down to write your website and it’s really hard. It’s easy to get all down on yourself, and beat yourself up.
It's normal if you struggle with your website copy. You can be a great writer and still have a site that’s a bit limp. Website copy is a craft and an art all of its own. It took me years to learn.
Is your website your best salesperson, or is it letting you down?
WANT YOUR WEBSITE TO WORK HARDER? Read on …
Your website copy has a lot of heavy lifting to do. It must answer your clients’ questions, showcase your smarts, prove you deliver, and give folks a feel for who you are. That's a lot to cover, especially if you've never written a website before.
Most solo pros don’t have enough money to hire a copywriter when they start out. And the way the market is, even established coaches and consultants are counting their pennies and doing some DIY.
It’s super common for coaches and consultants to have sites that no longer reflect their practice. When that happens, you can start to feel a bit embarrassed about your site. That’s not much fun.
So many solo pros have sites that don’t sell on their behalf. They don’t have helpful sales pages. Their content doesn't build connection or trust. If that sounds like your site, you may be losing potential clients because your site's letting you down.
You’re amazing but your site’s selling you short
You’re in DIY mode, but don’t know where to start
You can’t afford to hire a writer to help you craft your site
Your site’s outdated and doesn’t feel like you
Your site isn’t generating regular new business leads
IS THIS YOUR SITUATION?
MAYBE THIS IS YOU TOO?
DOES THIS SOUND FAMILIAR?
or how about this?
You’re a SOLO coach or consultant
I CAN SHOW YOU HOW TO TRANSFORM YOUR WEBSITE COPY INTO A PERSONALITY-PACKED SALES MACHINE
If you want to sell your services, you have to be able to talk about them confidently. It doesn’t matter how lush your photos are or how slick your graphic design. If your messaging is unclear potential clients won’t understand what you do, who you work with, or why they should choose you. And without that info, they won’t buy.
Your website messaging is one of your most important marketing tools. But is it delivering the goods?
“People say my site is really clear and easy to read. And I find if people have read my website before they talk to me, they know exactly what to expect in terms of my process, and my fees. I’m booked out six months in advance, all chunky coaching engagements with good businesses, and my revenue is up too. I’m making significantly more each month than I was the year before.”
— Ian Cartwright, Sales Coach & Author
“My website is a really accurate reflection of me and what I do.”
Powerful, persuasive website copy sells for you
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SEE THESE CHANGES in your BUSINESS
People visiting your site could be your ideal clients, but you’re not giving them the info they need to choose you. And because most people now make the decision to buy before they get in touch with businesses, there’s a strong chance you’re missing out on sales.
A site that doesn’t sell for you is such a missed opportunity
I know it’s hard to know what to say on your website, and even harder to find the right words. With my guidance you’ll get clear on what info your clients want and need, how to structure your website, and how to write copy that builds trust and sounds like you.
DON'T LET DREAM CLIENTS WALK AWAY
LEARN TO WRITE website copy THAT SELLS AND SOUNDS LIKE YOU
it's time to MAKE YOUR SITE WORK HARDER
Far too many solo pros have websites nowhere near as cool as the person they promote. Don’t sell yourself short. I’ll show you how to write with personality, then we’ll explore different ways to structure your site.
We’ll walk through crafting a sizzling sales page, with plenty of real-life examples. Then we’ll explore the difference between testimonials and case studies and look at how to curate compelling proof you deliver the goods.
Your about page is one of the most important pages on your site. I’ll take you through three crucial elements you can include to build connection. Then I’ll show you how to create a great first impression with your homepage.
Learn how to use your resource section to build trust you know your stuff and point to the services you sell. Finally, we’ll romp through some ways to make those useful, minor pages on your site work harder for you.
IN FOUR WEEKS, HERE’S WHAT WE’LL COVER TOGETHER
WEEK 1: PERSONALITY
WEEK 2: SALES & PROOF
WEEK 3: CONNECTION
WEEK 4: CREDIBILITY
"We've had a huge increase in traffic. Abley has also grown hugely in the last couple of years, from a small to a medium sized organisation. The website is our shop window, so it's important it reflects who we are and where we're going. And the new site makes our expertise really clear.”
— Mel Gurden, Marketing Manager, Abley
“Our new website has been amazing for Abley.”
- Why trying to sound professional will screw you.
- How to write the way you talk.
- How to add colour and character into the mix.
Planning your website.
- Ways to handle navigation.
- Naming your pages.
- Ways to organise services.
- A basic site structure that works for most solo pros.
- Knowing who you’re talking to.
- Giving people what they need to know and believe to choose you
- 10 key points to cover.
- Ways to handle pricing.
- Other elements you can include.
Gathering proof you deliver.
- Different types of proof.
- Testimonials vs case studies.
- Gathering testimonials.
- How to write a case study.
- Where portfolios sit in the mix.
Here’s what we’ll cover each week
Personality
Sales & proof
WEEK 1
WEEK 2
- Why you need a resource section.
- Different types of resources.
- A simple content strategy to drive people to your site.
Other pages and considerations:
- Your contact page.
- Sign up pages.
- Selling from your site.
- Imagery and design.
Establish credibility
WEEK 4
- Your clients’ transformation story
- Your origin story
- Developing a customer promise
- Other elements you can include.
How to write your Homepage
- Creating a great first impression.
- The seven Homepage essentials.
- Other elements you can include.
Build connection
WEEK 3
LET'S BREAK it DOWN
WHAT YOU GET
On Wednesdays, I take you through the key concepts for that week in a 90-minute workshop on Zoom.
4 X WEEKLY Classes
On Fridays, we have a 60-minute Zoom check-in where you can ask questions and test copy ideas.
4 X WEEKLY CHECK-INS
You also get workbooks, exercises, page templates, story frameworks, and real-life examples. Everything you need to write your site.
WRITING RESOURCES
when you join this website writing adventure
"It's had quite a profound effect. Our bounce rate has dropped dramatically because the copy speaks really strongly to our target market of learning designers and their pain points. Our message is resonating with them.”
— Tom Lee, Marketing Manager, Chameleon Creator
“We’re very happy with the copy Lizzie did for our website.”
This course
is a good fit
FOR YOU if ...
You appreciate sites that are a great read as well as a powerful sales machine.
FOR SOLO-PROS IN DIY MODE
You want your site to sound like you, so people get a feel for who you are.
You're willing to spend time crafting your copy to be clear, persuasive, and fun.
You're keen to stand out from the crowd of people too scared to be real.
Week 1: Personality
Intros: Monday 2 March, 12:00-1:00pm NZT
Workshop 1, Wed 4 March, 12:00-1:30pm NZT
Check-in 1, Fri 6 March, 12:00-1:00pm NZT
Week 2: Sales & proof
Workshop 2, Wed 11 March, 12:00-1:30pm NZT
Check-in 2, Fri 13 March, 12:00-1:00pm NZT
Week 3: Connection
Workshop 3, Wed 18 March, 12:00-1:30pm NZT
Check-in 3, Fri 20 March, 12:00-1:00pm NZT
Week 4: Credibility
Workshop 4, Wed 25 March, 12:00-1:30pm NZT
Check-in 4, Fri 27 March, 12:00-1:00pm NZT
Schedule March 2026
“I was introduced to Lizzie when I decided to revamp my website.”
“I asked Lizzie to do a rewrite of the content for me. She was joyful to work with and very quickly picked up the sense of me and what I needed my website to portray through words. Lizzie has exceptional writing skills and attention to detail. I would most certainly work with her again.”
Theresa Gattung dnzm, Entrepreneur & Author
what it’s like to work with me on website copy
“I came to Lizzie because I wanted website copy.”
“What I really needed was to look at my suite of offers, what was successful, and what was on brand. Lizzie was kind and candid about what didn’t deserve to be part of the mix. Something she does very well is create safe conversations. Suddenly things I didn't want to admit to myself became very clear.”
BELINDA THOMAS, LEADERSHIP DEVELOPMENT EXPERT
“Writing doesn't come naturally for me.”
"I’ve always fumbled my way through writing my web copy and stressed for days. Having Lizzie onboard was truly a weight off my shoulders. The whole process was like chatting to a best friend. Lizzie guided me through and got right down to the real me and how I wanted my brand to come across. I love the copy. It reflects me 100%. It’s personal, down to earth, and feedback has been really positive.”
JO GRAMS, REAL ESTATE AGENT
Your FAQs answered
No. I’ll be running the copywriting workshops live on Zoom, and the weekly check in sessions will be live on Zoom too. You’ll get Zoom links for all the sessions when you book your slot for the course.
You’ll also get a worksheet for each workshop, recapping all the things we’ve discussed (so you don’t have to frantically scribble notes), along with writing exercises, website page templates, story frameworks, and real-life examples of kick arse websites to get you inspired.
This website copy course is designed for solo coaches and consultants, anyone who sells services and knowledge products B2B or B2C.
It doesn’t matter if you’re writing your first website or updating your existing site, this course is packed with sound advice to help you create copy that builds trust, showcases your brilliance, and helps you sell.
We all write at different speeds, so it’s hard to estimate how long it’s going to take you to write your website copy.
My goal is to help you write effective web copy faster than you can all by yourself. This course is designed to make it quicker and easier for you to give potential clients the info and confidence they need to choose you. No more hours wasted wondering what you should cover on your site. No more time spent agonizing over how you should sound.
I estimate writing a simple site with one offer and one case study will take you somewhere between 14-20 hours. The more services you have, the longer writing your site will take.
On top of writing, you’ll spend some time contacting your clients to request testimonials and interviewing them for case studies.
I’m not including here the time it will take you to write a library of resources. That takes time, and as part of the course I’ll show you some ways to make creating resources part of your content marketing plan.
If you've a question about this course I haven't answered, drop me an email.
Got another question ?
Aden unboringed his website
“Lizzie helped me breathe a little wildness and joy into my website”
I took Lizzie's course for writing for solopros and it helped me breathe a little wildness and joy into my website, which aren't characteristics I normally associate with dead internet words.
Toni felt confident & inspired
“Blown away by Lizzie’s knowledge and ability to answer every question.”
Lizzie gave us inspiration, confidence, and practical ways to tackle the challenging task of creating our own websites with all their varied pages. She has a wonderful way of making everyone feel comfortable, no matter the question.
Leeann absolutely loved iT
“Lizzie really encouraged us to show up as ourselves. She’s the best!”
I’ve come away feeling much more confident in how to write in a way that feels authentic and speaks directly to the people I want to work with. Lizzie was engaging, inspiring, and full of practical examples that made things click.
Alison is working
smarter not harder
“Finding Lizzie transformed my approach to my coaching practice.”
I hadn't a clue what an effective website looked like and wasn't able to articulate what I'm about and what I stand for. This programme is so much more than website copy! I understand what my clients need so much better as well as how to articulate it.
Chris was blown away
by the results
“This has transformed my business model. Do this course!”
I was unhappy with my website, it was the opposite of inspiring, but I didn't know how to improve it. This course gave me incredible insight into how I could improve it immediately and keep improving it. It has totally transformed my site.
Janine got permission to
start before she was ready
“This has genuinely changed how I show up in my business.”
I signed up to write website copy. What I actually got was something bigger: the confidence to start showing up on LinkedIn. Before Lizzie, I was the queen of paralysis-by-analysis. Now? I’m posting weekly. WEEKLY. That’s the power of her wisdom.
Dave got encouragement
and tools to get going
“Lizzie is practical and her deep experience infuses the workshop.”
Copy writing is hard. Taking part in Lizzie's website copy programme didn't quite make it easier, but it definitely helped me to create content that more relevant, honest and useful for my audience.
Clare needed help
to become unstuck
“One of the amazing things about Lizzie is her ability to meet you where you are.”
This course was filled with so much gold it was well worth the investment, and the resources alone are priceless. If you're contemplating doing any of Lizzie’s courses, I'd say 'just do it'. You won't regret the time or money invested, and it will pay back tenfold.
Hamish stands out
from the crowd
“Lizzie knows how to bring out the best in you and make your web content sing.”
Earlier this year I took Lizzie’s website copy' course and I was blown away. Lizzie had an innate ability to help me distill the chaos of my ramblings into engaging content that cuts through the mundane to drive impact.
Hannah got out
of her head
“Lizzie gave me permission to show up as my authentic self”
The whole experience has been just awesome. Some website content I knew I needed and simply had no clue how to execute. Other parts of the content were not even on my radar as a freshie solo pro. Lizzie is an absolute digital marketing witch.
I'd love to be your website copy guide
After writing content for hundreds of websites, and 70+ solo pros, I know a thing or two about getting attention and making sales with words.
But I remember what it was like writing my first website back in 2020. Even although I’d been a copywriter for 12 years and had already written website copy for too many websites to remember, it was really hard. I wish I’d had a course like this.
When I started this business, I hit six figures revenue in year two. I’ve an 84%+ close rate on qualified enquiries, and I never do cold calls because I don’t have to. More than enough business drops into my inbox without me having to go out and hunt.
This is all because I know how to write words that attract the right people and grow trust. And I can show you how to write a website that does the same for you.
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hey there, I'm Lizzie
