For consultancies and service businesses who want to become more visible as experts
A day long content workshop where your team get a solid grounding in LinkedIn, optimise their LinkedIn profile, develop a simple content strategy, and write eight LinkedIn posts. LinkedIn Content Bootcamp combines bitesize chunks of theory with content creation sprints, where your team put what they’ve learned into practice straight away.
Attract more clients on LinkedIn
LinkedIn’s where it’s at when it comes to growing your business. Not only can your team connect directly with your ideal clients, but they can share content that makes your business shine as a team of experts in your field. And because less than 2% of LinkedIn users publish content on the regular, it’s easier to stand out on LinkedIn than on any other social media channel.
grow your business
Attract more business enquiries and convert more proposals.
attract opportunity
Be invited to quote for work, collab on projects and share expertise.
build community
Grow a following of people who dig your vibe and spread the word.
“Lizzie, I just wanted to let you know that after the workshop, I wrote a post series using your suggestions, and it has been hugely successful. Two of the posts have over 10,000 views and I have tons of people wanting to connect and sending me messages. So, thanks for the advice!”
Nadine Dodge, Senior Economist, New Zealand Infrastructure Commission
but THERE’S A CATCH
To win on LinkedIn, you’ve gotta mobilise your team
LinkedIn’s a little different than your standard social media bear. It prefers content created by individuals to content from businesses. It’s easy if you’re a solopreneur like me. But if you’re a business you gotta mobilise your team to be content creators.
So how do you do that?
Enter LinkedIn Content Bootcamp
One month of posts and a solid intro to LinkedIn
In this LinkedIn Content Bootcamp, your team will learn how to:
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Optimise their LinkedIn profiles
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Identify their LinkedIn expert topics.
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Plan their LinkedIn posts.
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Craft their sign off and use hashtags.
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Create four different types of posts:
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Their re-intro where they tell their story and remind people what they do.
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How to posts solving your clients’ problems.
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Learning posts where they share takeaways from wins or fails.
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Testimonial posts where they tell client stories.
During the bootcamp, they’ll write eight social media posts for LinkedIn. That’s two posts a week for a whole month.
If 12 people attend LinkedIn Content Bootcamp, that’s 96 new pieces of content out there on LinkedIn attracting attention to your business over the next month. Keep that up and imagine the cumulative effect on your business over time.
TEST BOOTCAMP AT A BARGAIN RATE
LinkedIn Content Bootcamp will cost $3,000 + GST. But this is a new workshop, and you know the score. Whenever you do something new it needs to be tested and refined.
So, I’m offering three organisations the chance to put 8-12 people through Bootcamp for only $1,500.
You host the event and provide food.
I’ll kickstart your team creating content on LinkedIn.
They give me feedback to help me make Bootcamp even better
Everyone’s a winner.
LinkedIn Content Bootcamp
Regular price: $3,000 + GST
Trial price $1,500 + GST for 8-12 people
Save 50%. Three businesses only.
“Hey Lizzie. Just wanted to let you know that I’m really happy with the impact the first LinkedIn post had, I’m a little bit overwhelmed with all the likes etc and I got a message from a lead asking for a catch up. Onwards and upwards!”
Luke Johnstone | Double O | Founder
Who is LinkedIn Content bootcamp for?
LinkedIn Bootcamp is for anyone who has the potential to be an ambassador for your business.
So, it’s for your senior leadership team, consultants, specialists, subject matter experts, salespeople, account managers, and strategists.
It’s also for:
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People with business development responsibilities.
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People who need to be seen as trusted experts.
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Ambitious people keen to progress their career.
Inspire, empower, and support your team to be the best ambassadors for your business they can be.
Why should your team be active on LinkedIn?
There are so many benefits to your business from your team showing up regularly on LinkedIn.
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Make your ideal clients aware of what you do.
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Encourage people to feel they know and trust your crew.
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Attract more business enquiries.
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Increase your conversion rate on proposals.
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Attract top talent.
LinkedIn Content Bootcamp ain’t just about LinkedIn. Because the heart of the workshop is teaching your team to tell better business stories. And learning to tell better business stories makes all your communications more powerful.
How does LinkedIn Content Bootcamp roll?
Session 1: 9:00am -1:00pm
I run your team through:
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How to optimise their LinkedIn profile
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How to identify their LinkedIn expert topics
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How to craft their sign off and use hashtags
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Personal story posts
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How to posts
Your attendees will:
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Optimise their profile
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ID their LinkedIn expert topics
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Craft their sign off and ID their hashtags
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Write and publish a personal story post
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Write 2 x how to posts
There will be a break for morning tea.
Session 2: 1:30-5:30pm
I run your team through:
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Learning posts
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Testimonial posts
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Growing their network
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Making LinkedIn work by being social
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Adopting a winning mindset
Your attendees will:
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Write 3 x learning posts
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Write 2 x testimonial posts
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Have their questions answered
There will be a break for afternoon tea.
Why hire me to activate your team on LinkedIn?
Damn good question. I’m no LinkedIn influencer. Last time I checked, I only had 2,362 LinkedIn followers.
But I built a six-figure writing consultancy in under two years without making a single sales call. And the only marketing channel I used was LinkedIn.
About 25% of my revenue comes from LinkedIn, over $95,000 since I started my business. Multiply that by the number of people in your organisation who could be sharing content on LinkedIn and imagine what that could do for your business.
I’m also a LinkedIn ghost writer for CEOs, senior execs, coaches and consultants in New Zealand, Asia, and the USA. And they’re making $$$ from the content I write.
So, if you’re after a storytelling expert who knows how to use LinkedIn to make bank, but who’s also relatable for your team, look no further. It me.
Your LinkedIn Content Bootcamp FAQs answered …
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Yes, but it will still cost $1,500 + GST, because that’s the basic daily rate I need to make my business work. You’re getting me at my rock bottom rate so grab those test workshops, because this pricing will not last.
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Not at this stage, because I’m focusing my energy on creating workshop content, and that takes all my focus. I’m ecstatic to run the workshop anywhere in Christchurch (so long as it’s accessible via public transport) but if you want to run your bootcamp offsite, organising the venue is on you.
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Yes. You can do the Bootcamp over Zoom.
I’m keen to do the first few test Bootcamps as in person workshops so I can see exactly how people respond, but I’m open to the idea of doing one over Zoom if that suits your team.
When Bootcamp becomes a permanent offer there will be a Zoom option then too.
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Yes. You pay for my flights, transport and accommodation and I’m delighted to come to you. Please bear in mind I don’t drive, so if you’re located miles off the public transport network, I’ll need a ride to your HQ.
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Nope. And here’s where activating your team on LinkedIn becomes a delicate balancing act.
Some businesses struggle with encouraging their team to use LinkedIn because they’re not in control. You don’t own your people’s LinkedIn feeds. They can say what they like, but if they behave like an arse it will blow back on your brand.
The business benefits of having your team active on LinkedIn far outweigh the risks.
But mitigate those risks by creating clear social media guidelines. Make sure your team know what content is encouraged, and what will not be tolerated. And don’t circulate a policy and think you’re done. Provide social media training and make this an integral part of your onboarding process.
You can also influence what your team post on LinkedIn by creating great quality content for them to share.
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Hell yes you can. With their permission of course. And you should. Because one of the secrets of effective content marketing is repetition, and repurposing content helps with that.
Here’s a few ways to repurpose your team’s LinkedIn posts.
• Encourage them to write a series of LinkedIn posts exploring the different angles of a single topic and put them together to make a blog or an e-book.
• Expand on a successful LinkedIn post and turn it into a blog or an e-newsletter.
• Link to your team’s top performing LinkedIn posts of the week / month in your e-newsletter.
• Use a LinkedIn post as a video script and record a short video.
• Keep a note of your team’s LinkedIn greatest hits and remix / reuse them down the line.
And keep a close eye on the comments because they’re full of content ideas. Any questions people ask, any problems they share, that’s content right there.
“Before Lizzie wrote my LinkedIn posts I was averaging 1,000 views for a post. The last 10 posts she wrote averaged 2,998 views. That’s almost a 200% increase. Not only that, but I’ve had more business enquiries. People were booking me over Christmas. January is usually a quiet month for me but this year I had consultation calls booked for my first week back on January 9.”
Michael Philpott | New Zealand’s #1 Public Speaking Coach
Up your team’s LinkedIn game and grow your business.
Still in DIY mode and looking for free advice?
Sweet as. We all start out bootstrapping. Have a perv at the resources below.
How I made $95,000 (and counting) on LinkedIn
Your DIY guide to activating your team on LinkedIn
